Introduction
At Kodecco, we are passionate about creating engaging and immersive board games that bring players together for unforgettable experiences.
Our flagship game, "Carrier," combines social deduction and strategic gameplay with a thrilling zombie survival theme, challenging players to work together to uncover hidden roles and escape the apocalypse.
What is Carrier?
Carrier is a social deduction game for 4 to 12 players, taking from 20 minutes to an hour per game, depending on playstyle and player count.
Who can play? - Carrier suits a wide range of ages, from teenagers to older adults. Despite varying playstyles, it’s enjoyable for all.
Objectives
Our marketing objectives encompass a multi-faceted approach designed to ensure the successful launch of "Carrier," achieve substantial sales milestones, and firmly establish Kodecco as a new and innovative name in the board game industry.
Our mission is to design and deliver high-quality board games that captivate audiences and foster a sense of community and collaboration among players.
Target Audience
We focus on board game enthusiasts aged 18-35 and families who seek cooperative and interactive gaming experiences. Our audience appreciates strategic gameplay and social deduction elements, making "Carrier" the perfect fit for their gaming sessions.
Key Messaging
Value Proposition: "Carrier" offers an immersive and strategic board game experience where players must work together to survive a zombie apocalypse while navigating hidden roles and uncovering the cure.
Core Messages: Uncover hidden roles, face strategic challenges, and escape together.
Marketing Strategies
Instagram: We engage with our community on Instagram by sharing updates and exciting content about "Carrier."
Telegram: We have a Telegram group to organize game sessions and keep users informed with the latest news, including crucial launch day updates.
Events: We plan to participate in gaming conventions, trade shows, and local events to showcase "Carrier" and connect directly with our audience.
Implementation and Optimization
We are committed to continuously monitoring our performance and regularly reviewing our strategies to optimize and enhance our marketing efforts. While we plan to integrate analytics tools in the future, feedback from our community currently plays a crucial role in refining our approach and ensuring the success of our campaigns.
Commitment
By dedicating ourselves to our mission, understanding our target audience, and honing our key messages, we aim to create a strong connection with our players. This commitment will help establish Kodecco as a prominent name in the board game industry.